Karl Lagerfeld promotes road safety by dressing “ugly”

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Fashion designer Karl Lagerfeld is known for his good taste in clothing. He dresses impeccably and always looks his best.

So why is showing up on billboards all over France in something that he himself describes as “It’s yellow, it’s ugly, it doesn’t match anything”?

Because if he’s willing to wear the “ugly”, bright yellow safety vest, the French road safety chiefs figure that other French men and women might be willing to do the same.

It’s the newest push to get every vehicle in France equipped with a reflective, hi-viz safety vest and road triangle kit. Both are now mandatory in all car; both need to come out if and when the car is forced to pull over on the side of the road (flat tire, breakdown, etc…).


Billboards all over France show Karl standing with his safety vest on with a stranded car and a road triangle kit in the background (See photo at the right). The text reads:

“It’s yellow, it’s ugly, it doesn’t match anything, but it might save your life.”

The text at the bottom of the poster reads: “Vest and road triangle reflector are now mandatory in every vehicle. Be prepared”


Bright yellow safety vests might be ugly, they might not match anything… but only Karl Lagerfeld with his signature dark sunglasses, black suit and fingerless gloves can make it look cool the way he does!