“My First Car” Safety Campaign

There’s a lot of excitement and joy when your teen gets his or her first car both for the parents who don’t have to drive the teen around anymore as well as for the teen who now has a degree of freedom they haven’t had before. For the parents there’s also the concern and worry over whether or not their teen is going to drive safely, especially with regards to texting and driving.

That’s the emphasis of Michelin’s new TV ad and hashtag entitled #FirstCarMoment that features real footage of several teens finding out that they just got gifted their first car. Have a look for yourself:

(Click on the image above to view the video)